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Animating a 5G network

How does Three's mobile network work?

The Challenge

Three needed employees to understand how the major network changes they were investing in would impact customer experience. They needed all employees from the shop floor to head office to have a technical understanding of their mobile network.

The Concept

A short animated video to take viewers on a journey from spectrum to L-bands all set in the relatable environment of a mobile phone. Scenes from the animation could be cut and the assets such as the bespoke network icons could be reused in online training programs. 

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Below: Interface designs for fake Three apps which were animated to create the above. Click for more detail.