S**t You Already Own
Creating an anti-consumer brand
Shit You Already Own or 'SYAO' is a parody consumer service created with support from Tom Fund. Users of the service can experience the 'consumer cycle' with the 'product' removed. Their own items will be taken, photographed on models or in sets and then promoted via sponsored posts on social media. They will then be able to order the item back, without charge, through the online shop.
This is a concept project, created to assess and critique consumer culture and the role of design and branding within our current consumer model.
Below: Ad videos for the service in multiple languages
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Above: Snapshots from the customer journey. Left to right: Website homepage, product image full, product image close up, email confirmation, email follow up
Below: Model Georgia Moot was the face of the brand alongside others.
Below: Delivery uniform and packaging design