TO SEE THE ONLINE STORE!
SYAO is my final project on the Goldsmiths Design course. It is a parody about over consumption and consumer cycles. The title is an anagram for 'Shit You Already Own' and the project acts as a service: part speculation, part practical system.
Applicants who take part can expect the objects they have already bought to be repackaged, photographed and uploaded to both social media and an online shop before being posted back to their home address. The project is both a satirical critique of online shopping culture and a functioning business. The result is an implausible, economically illogical, socially driven business model.
Workshop on branding and semiotics with 6th form students